Measuring empathy feelings in football through media value

Pedro Garcia del Barrio


This paper applies media value appraisals to measure the degree of identification that players and teams inspire in football supporters. Using a large data set of media value scores in season 2014/15, we rank the most popular football players and clubs worldwide; as well as the teams’ managers with the greatest media value exposure. Then, building upon individual ratings, we determine the hierarchy of the “Big Five” European domestic leagues, according to their comparative media value status.


Media Value, Sport Talent, Football Players and Teams, Football Fans; Empathy Feelings

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Copyright (c) 2016 Pedro Garcia del Barrio